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Baby, Bank On Us

The cost-of-living crisis has left many Brit families with young children in financial hardship. To support them, Fabulous is launching the Baby, Bank On Us campaign in partnership with Save The Children, Little Village and baby banks around the UK.

SUN SHINES

We need YOUR votes! Fabulous’ Baby Bank On Us campaign up for prestigious award

FABULOUS' Baby, Bank On Us campaign has worked hard to help young families hit hardest by the cost-of-living crisis. Now, our achievements have been recognised and we've been nominated for the 2023 Making a Difference Award....and your vote really counts.

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BANK ON IT

I was heartbroken seeing mums struggle to buy baby items so set up a baby bank

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CHARLOTTE HAWKINS

It breaks my heart that some babies have nothing, you must support appeal

BANK ON US

So many parents are missing meals to feed their kids - we're not shocked anymore

HOL LOT OF STRESS

I feel guilty I can’t afford holidays & worry my kids are missing out

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MUM'S HEARTACHE

I halve my own portions so my kid can eat & rely on Universal Credit

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MUM'S AGONY

I skipped meals to feed my kids - then I learnt my local foodbank was shut

HUNGER HELL

More than two-fifths of mums miss meals so kids can eat more over the summer

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BANK ON US

We need to do more as a society to help support new mums, says Ashley James

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RACHEL DE SOUZA

I urge everyone to support Fab appeal, what's more important than our kids?

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HELPING HAND

Our baby bank only has funding to run until Christmas - we need your help

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LYTTLE STAR

I felt alone as a mum but many women have it much worse - baby banks are vital

ISLE SAY

I set up a baby bank in Jersey - people think it's a tax haven but mums need help

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'INCREDIBLY MOVED'

I’ve visited a baby bank & know people’s struggles, says Leona Lewis

BANK ON IT

I’m a volunteer at a baby bank - people are struggling, they need our help now