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ANT and Dec hit back against fan Ofcom complaints with a cheeky swipe on I’m A Celeb last night - but did you spot it?
It comes after viewers of the ITV show weren't happy about the Geordie pair mocking Sunderland during the opening episode.
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Despite that, Newcastle lads Ant and Dec decided to poke fun at their rival football city once more during Tuesday's instalment of I'm A Celeb.
After chatting about the upcoming Bushtucker Trial, The Misery Hotel, Dec said: "I actually went on a misery holiday a few years ago."
An intrigued Ant replied: "Really? What made it so miserable?"
Dec hit back with: "It was a week in Sunderland!"
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He quickly added: "It's just a joke! Don't at me, don't at me, it's just a joke."
Fans watching at home weren't impressed with what he had said.
One said on X: "Poor taste doing an Sunderland joke. Shouldn’t kick them when they’re down."
"Sunderland gags wearing a bit thin now boys, need some new material #ImACeleb #antanddec," another wrote.
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A third chimed in: "Oh no @antanddec just made another Sunderland joke… #ImACeleb."
I'm A Celeb was hit with complaints to the TV regulator after they made a comment about Sunderland in the first week.
Ant and Dec compared the "barren, hostile" outback to Sunderland, just seconds into the series premiere.
The show was hit with over 100 complaints.
- I'm A Celeb continues tonight at 9pm on ITV